willGather marketing agency for aging services agetech caregivers senior living

willgather marketing aging services senior living caregivers

Specializing in aging services, caregiver support, and senior living solutions— we help organizations craft meaningful narratives, build impactful strategies, and connect with the heart of the care economy.

Aging and care deserve stories that inspire, strategies that connect, and marketing that truly makes a difference.

At willGather, we believe that aging services, caregiving, and senior living brands deserve marketing that is thoughtful, human-centered, and strategic. With years of experience in senior care, caregiving advocacy, and brand-building, we help organizations like yours find their voice, connect with audiences, and create real impact.

Meet Nicole >>

Our Purpose in Action

1 BRAND STRATEGY
+
POSITIONING

2 THOUGHT
LEADERSHIP
+
CONTENT

3 MEDIA
+
SOCIAL ENGAGEMENT

4 PARTNERSHIPS
+
INDUSTRY GROWTH

5 RESEARCH
+
INSIGHTS FOR INNOVATION

See How We Can Help >>

OUR PODCAST :

NAVIGATING THE WORLD WITH YOUR AGING LOVED ONE

Join Nicole Will as she interviews experts, advocates, and changemakers in aging, caregiving, and senior living. Hear real stories, insights, and innovations shaping the future of care.

LISTEN + SUBSCRIBE

OUR WORK IN ACTION

Your vulnerability, generosity of spirit, and empathy are just the very beginning of the long list of reasons why you are so impactful in your work. You set a standard for grace and dignity that gives us all a reason to be/do our best. Thank you for your mentorship.

ALLYSON SCHRIER / FOUNDER / ZINNIA

If you're not following willGather & Nicole, you are missing out on a curated set of content meant to spark conversation, connect innovators and amplify efforts to build a more equitable, informed, and friendly world moderated by a wicked smart host that will leave you feeling inspired, energized and ready to activate things that will make dents in your world.. and isn't that how change happens?

VIDA ROOZEN / COO / THE SMARTER SERVICE

PROUD PARTICIPANT IN

Very excited to join @silver_eco this year as a Jury Member for their International Awards. Honored to be invited.

📢 Apply now! If you have an innovative project, product, or initiative in the #SilverEconomy and #AgingWell sector, don’t miss this opportunity to gain global recognition. Participate in the international awards!
📩 Request your application form here → SilverEco.org

🌍 The SilverEco & Ageing Well International Festival returns once again to the Palais des Festivals et des Congrès de Cannes, bringing together industry leaders, innovators, stakeholders and decision-makers from around the world.

🎙️ What if caregivers had not just support, but advocates guiding them every step of the way? Today, we’re talking with someone who has dedicated his life to making that vision a reality.

In this episode, we sit down with Norman Harris, MBA, LNHA, a licensed nursing home administrator, founder of @comfortmeasuresconsulting Comfort Measures Consulting, and host of The Let’s Get Comfy Podcast. His journey started at just 8 years old, volunteering in nursing homes with his grandmother.

Now, he’s on a mission to revolutionize elder care, advocate for caregivers, and inject energy, purpose, and even fun into an industry that desperately needs it.

Norman shares:
✨ The power of advocacy in healthcare and why caregivers need champions
✨ How to make caregiving “cool” and elevate healthcare professionals as leaders
✨ The challenges families face in care—and how to navigate them
✨ His journey from business to finding purpose in elder care
✨ Why he believes caregivers and healthcare professionals deserve to be celebrated—maybe even as the new celebrities of our time

🎧 Listen now!

Thank you to our Sponsors!

@hero__generation empowers caregivers and families by providing innovative resources, education, and support to navigate the challenges of aging and caregiving with confidence and connection. It's free to start. Join now! Link in bio.

@zinnia_tv is a therapeutic dementia care platform that supports caregivers. creates engaging, dementia-friendly video content to reduce anxiety, spark memories, and provide meaningful moments of connection for individuals living with cognitive challenges and their caregivers. We invite you to use code GATHER20 for 20% off your subscription. Join now! Link in bio.

This past weekend at @sxsw we stepped out of traditional conference settings and into the streets, engaging in the conversations that need to happen—about caregiving, aging, dementia, and the future of care.

These discussions belong everywhere, and it’s important we take them into spaces where innovation, technology, and culture collide.

💡 Street Talks – We walked the streets of Austin, meeting people where they were, listening to their experiences with aging and caregiving, and sparking powerful discussions.

💡 Official SXSW Panel – Kyle Rand, @rendever.health moderated The Future of Care: The Rise of Patient-Centered Clinical XR, an official SXSW selection, pushing the conversation forward on tech and care with Nicole Caputo, Josh Sackman, and Skip Rizzo.

💡 Care Sanctuary Gatherings – Our “home base” became a safe space for caregivers, people living with dementia, professionals, and families to come together, share, and support one another.

💡 Film Screening – Shifting the Narrative: The Story of @lorenzos_house moved hearts at @ageofcentraltx reinforcing why storytelling is a catalyst for change.

At the heart of all of this? Community.

Caregiving is often framed as an individual journey, but the reality is: we need each other.

In awe of my friends, @seniorlivingguy James Lee, @kylerand @dementiadarling @misspatticake and seeing their love in action.

Being here together, with the Think Tank pop-up and the support of Rendever, reinforced this truth: We can reshape the narrative around caregiving, aging, and dementia. But we have to keep showing up. Find your people.

💛 To everyone who was part of this, who supported, who shared, and who engaged—thank you. These conversations matter. This work matters. And we’re just getting started.

Fun to see @springrose.co and many more!

A big thank you to the support and generous donations by sponsors: @zinnia_tv @peelaways @neotein @wearesingfit @teamvivofitness @thesmarterservice @theartilife @nudgedevice @curasupports @mircareconsultants

#SXSW #Caregiving #Aging #Dementia #TheFutureOfCare #ThinkTank #Community

🎧 When Caregiving Finds You…

One day, you’re just helping out. The next, you realize—you’re a caregiver.

In this episode, we’re talking about what it means to step into this role while still trying to balance our own lives.

💡 Meet Our Guests:
✨ Nicole àBeckett – Tech entrepreneur turned caregiver for both parents, now tackling caregiving challenges head-on.
✨ Dr. Shruti Roy – Pediatrician, mom of three, and caregiver for her parents—learning firsthand how broken the system is for families.

They share personal stories, the hardest lessons, and the gaps they’re working to fill so no caregiver feels lost.

🎧 Listen now!
Apple | Spotify

🔗 Learn more about @hero__generation HeroGeneration: www.herogen.co

Thank you to our sponsors: HeroGeneration & @zinnia_tv for supporting caregivers every step of the way!

#Caregiving #FamilyCaregiver #Aging #Podcast

🎙️ Caregiving is one of the most profound acts of love—but it can also feel isolating, overwhelming, and uncharted. My guest today is @charlierobot Carlos Olivas, an advocate for Alzheimer’s caregivers and mental health awareness. His journey is personal with the love and care he provides for his father, who is living with Alzheimer’s.

In this episode, we talk about the meaningful layers of caregiving—the mental toll, the lessons in resilience, and the unexpected ways it changes us. We talk about what it means to find strength in community, navigate this journey as a male caregiver, and how art has given both him and his father a way to process, express, and hold onto something real.

Carlos has transformed his experience into a mission, serving on California’s Alzheimer’s Disease and Related Disorders Advisory Committee, collaborating with organizations like @caringacrossgen and the Alzheimer's Association®’s @alzassociation , and using art as a way to connect and for healing. As a docent at Artbeat Gallery in Sacramento, he proudly shares his father’s artwork. Carlos is also an esteemed member of Hilarity for Charity @wearehfc (HFC)’s Care Squad, bringing raw honesty, empowerment, and deep empathy to the caregiving community.

Carlos’s story is being shared far and wide—he is featured in Matter of Mind: My Alzheimer’s, premiering on @pbs Independent Lens on May 5, offering an intimate look at the emotional and physical toll of caregiving while highlighting the resilience and love that define this experience. He is also featured in @wellbeingsorg Caregiving, a powerful series produced by Bradley Cooper, that brings attention to the lived realities of caregivers.

Thank you, Carlos, for your storytelling, advocacy, and art, and making sure that caregivers everywhere feel seen, heard, and supported.

🎧 Listen now!

✨ We are grateful for partners who stand with caregivers and aging communities. Thank you to our sponsors @hero__generation and @zinnia_tv

Supporting caregivers and aging services is at the heart of what I do. That’s why I’m so excited to introduce our newest podcast sponsor, HeroGeneration! @hero__generation

We talk a lot about the challenges family caregivers face—stress, isolation, financial burdens, and juggling work and caregiving. Did you know that 93% of caregivers report receiving little to no training? And over half experience clinical symptoms of depression?

That’s where HeroGeneration steps in.

Founders, Nicole àBeckett and Dr. Shruti Roy, lived the reality of navigating an overwhelming, broken system as caregivers. Nicole, a seasoned entrepreneur, spent eight years caring for both of her parents, balancing love with the impossible weight of managing medical care, finances, and emotional strain. Dr. Shruti, found herself lost when her own parents’ health declined, despite her medical expertise. They both faced the same harsh truth: caregiving is isolating, exhausting, and often unsupported.

Instead of accepting the status quo, they built HeroGeneration—a platform designed to take caregivers from overwhelmed to empowered. Their lived experience fuels their passion to create real, practical solutions that ease the burden of caregiving, turning personal struggle into a movement of support, innovation, and change.

With expert-led resources, AI-driven support, and collaborative tools. From task management to a supportive community, it helps family caregivers manage their loved one’s care with less stress and more confidence.
 I’m so passionate about bringing you real, practical solutions that make caregiving easier—and HeroGeneration does just that.
 So, if you’re a caregiver looking for a better way to manage care or work to support caregivers to give them hope and information, check out HeroGeneration at herogen.co and join this incredible community.

Join now! It’s Free! Here: https://www.herogen.co/

Welcome to the willGather family, HeroGeneration—I can’t wait to share more with you all!
#herogen #caregivers #willgather

🎙️ I have felt called not to speak for others, but to listen, to learn, and to help share the voices that to often go unheard. I want to amplify the voices of those who have lived the experience, who remind us that life doesn’t end with a diagnosis.

Through willGather, I’ve been privileged to meet incredible people—care partners, advocates, and those living with dementia—who are actively shaping what it means to live with dementia.

Their voices, their wisdom, and their experiences matter. I’m drawn to the work of the Dementia Action Alliance @dementiaactionallianceusa (DAA). Their guiding principle, "Nothing About Us Without Us," isn’t just a phrase—it’s a movement. It’s about listening, about real advocacy, and about making sure that every person living with dementia has a seat at the table.

As Laurie shares, too often, a diagnosis is handed down like a sentence, with little guidance beyond, "Go home and prepare for the worst." But that’s not the full story. There is another way. A way that prioritizes dignity, advocacy, and community.

Today, I’m honored to sit down with a panel of extraordinary individuals who are not only living with dementia but are reshaping the future of how we understand it and who refuse to let their diagnosis define them. Laurie Scherrer, Jack George, Monica Downer, and Tim Perkins each bring a unique perspective—facing the shock of diagnosis, the roller coaster of emotions, and the daily realities of life with dementia.

Beyond each of their challenges, they’ve found resilience, purpose, and community. From advocacy work to artistic expression, from research participation to daily problem-solving, their journeys reveal the power of adapting, growing, and redefining what’s possible. So, let’s step into their world, and listen with open hearts. To my panel, thank you for your advocacy and for joining me!

To learn more and donate visit HERE:
https://daanow.org/

🎧 Listen now!

💛 Thank you to our sponsor, @zinnia_tv , a therapeutic dementia care platform to support caregivers. We invite you to use the code GATHER20 for 20% off an annual subscription - link in bio!

Today, we're giving you a sneak peek into @gatherdarlings my other podcast with the amazing Carrie Aalberts, aka @dementiadarling ! This space is all about heartfelt conversations, real-life caregiving, and the deep connections that keep us going.

In this episode, we sit down with the wonderful @carewarriors Veronica Shanklin, a full-time caregiver and founder of Dementia Care Warriors, who is bringing light, love, and community to caregivers. We talk about the realities of caregiving, filming Wine, Women, and Dementia @winewomenanddementia with Kitty Norton, managing burnout, finding balance, and yes—even dating while caregiving!

Veronica is a dedicated full-time caregiver who has been taking care of her mom and late grandmother for over a decade. Living her best life in Chicago, she finds herself coming home to visit her mom, who was caring for her grandmother. Discover how her experiences led her to create the non-profit, Dementia Care Warriors and bring light and love to younger caregivers while disrupting the space with new ways to bring the community together.

We celebrate the spirit of hope and community of Dementia Care Warriors. Listen to how they are creating an open space for education, support, and resources.

Join us for this special Gather Darlings episode, and if you love these conversations, make sure to follow along for more!

To learn more and donate visit:

https://www.iamacarewarrior.org/

Thank you to our sponsor, @zinnia_tv a therapeutic dementia care platform to support caregivers. We invite you to use the code GATHER20 for 20% off an annual subscription. Link in bio.

💡 What if a simple video could bring comfort, joy, and connection to a loved one living with dementia?

📺 Zinnia TV @zinnia_tv creates beautifully designed videos that reduce anxiety, spark memories, and make everyday moments more meaningful.

✨ Proud to welcome them as a sponsor of the willGather Podcast! 🎉

We invite you to use the code GATHER20 for 20% off an annual subscription. Link in bio.

#DementiaCare #Caregiving #ZinniaTV #willGatherPodcast

Happy ❤️ Day I know this day can come with lots of different emotions. Choosing to see the love and joy in all the things and in all ways today…what are you doing for yourself today?
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Art & words by @gabbybernstein

🎙️ What if the hardest moments in our lives were also the ones that woke us up the most? What if loss, caregiving, and midlife unraveling weren’t just things to endure but were actually invitations to live more fully? Today, we’re having one of those conversations—the kind that’s raw, real, and full of heart.

My guest is @katieprentiss , an actress, filmmaker, and storyteller who found herself at a crossroads after losing her mother to frontotemporal dementia. That loss sent her into a deep reevaluation of life, leading her to embrace risk, creativity, and the kind of aliveness that only comes from facing the hard stuff head-on.

Katie’s journey is one so many of us will recognize—caring for someone we love, navigating grief, and wrestling with the unknown. She talks about the contraction and expansion of life, the fear of genetic illness, and how caregiving shifts our perspective—much like becoming a parent does. Through it all, she’s chosen to create.

Her upcoming film, @wakeupmaggiemovie Wake Up, Maggie, is a love letter to caregivers, midlife transformations, and the moments that shake us awake. It’s an honest look at what it means to let go, rebuild, and embrace the messiness of our lives.

Today, we talk about what it means to step into the unknown, why telling these stories matters, and how we can support one another in making them heard. Katie’s reflections on fear, creativity, and resilience are deeply moving, and I have no doubt you’ll walk away feeling a little more alive yourself. Thank you, Katie!

To learn more and support the film, visit: katieprentiss.com

🎧 Listen now!

💜 Thank you to our sponsor, @zinnia_tv , a therapeutic dementia care platform to support caregivers. We invite you to use the code GATHER20 for 20% off an annual subscription at zinniatv.com

🎙 In my latest conversation with actor & filmmaker @katieprentiss Katie Prentiss, we talk about how caregiving reshapes our lives—sometimes in ways we never expected. Midlife isn’t a crisis, it’s a wake-up call.

✨ Why listen? This episode is for anyone who has ever felt lost in the midst of caregiving, grief, or midlife change. Katie shares how losing her mother to FTD led her to reevaluate everything—her purpose, her passions, and how she chooses to live every single day. We talk about fear, resilience, and the unexpected gifts that come from life’s hardest moments. @wakeupmaggiemovie

💛 If you’ve ever wondered, “What now?”—this episode is for you.

🎧 Listen now on Apple Podcasts, Spotify, or your favorite platform!

🎙️ What happens when caregiving and advocacy collide? When a personal journey turns into a movement? Caregiving is often unseen, unrecognized, and undervalued, yet it is the invisible backbone of our communities. And for so many, the experience of caregiving is deeply shaped by systemic barriers, cultural expectations, and a lack of resources.

Today, I’m honored to be joined by Aisha Adkins, MPA, CNP. @aisha.adkins is a powerhouse—a caregiver, founder, writer, speaker, and thought leader using media, storytelling, and policy change to shape a more inclusive and equitable care infrastructure.

As the founder of the Caregivers of Color Collective @caregiversofcolorcollective and working with @caringacrossgen Caring Across Generations, she is amplifying voices that have too often been left out of the conversation. Her versatility spans everything from academic research to real, raw storytelling—making her an important voice in caregiving today.

In this episode, we talk about Aisha’s own journey—how stepping into caregiving for her parents reshaped her life and purpose, the unique challenges caregivers of color face, and why storytelling is one of the most powerful tools for change.

We’ll explore the intersection of public health, media, and grassroots advocacy and talk about what it means to create community when caregiving feels isolating. Aisha’s passion is contagious, and her insights will leave you thinking about caregiving in a whole new way. Thank you, Aisha, it was a highlight for me to sit down and learn from you!

As we honor Black History Month, we recognize the resilience, advocacy, and contributions of Black caregivers—past, present, and future—whose stories need to be heard, valued, and uplifted.

Thank you to our sponsor, @zinnia_tv , a therapeutic dementia care platform to support caregivers. We invite you to use the code GATHER20 for 20% at zinniatv.com

🎧 Listen now!

Loved spending time with guests and dear colleagues- thank you @inspiredcaring for the great work you do in uplifting families and caregivers. Fun to also meet @healthycaregiver too!! 💛 #sameteam #ittakesallofus Cheering you on my friend!

I’m honored to welcome @zinnia_tv as a sponsor for the willGather podcast. Zinnia is changing the landscape for dementia care by offering a platform that creates beautiful, engaging video content that initiates moments of joy and peace for people living with dementia and their caregivers.

This partnership is an opportunity for us to bring more support, light, and encouragement to our caregiving community. 💛

Meeting Allyson Schrier a few years ago as a guest of the podcast, I was deeply connected to her story as a caregiver, her heart and vision for how they support others in care.

I can’t wait to share the many ways they bring joy, connection, and respite to people living with dementia and their caregivers. Stay tuned.

It’s been a joy to partner with Allyson and William Uniowski!

Check out Zinnia here! https://www.zinniatv.com/

If you are interested in being a sponsor for the willGather podcast we’d love to hear from you. Visit willGather podcast here:
https://www.willgatherpodcast.com/

🎙️New episodes coming this week! #caregivers #dementia #caregiversupport #zinnia

Been on my heart to share this 💛 would love to hear what comes up for you? #carerecipient #caregivers #love Inspired by my friend @itsandreakrystal

🎙️ What’s stopping me—or someone I love—from building strength, and how might our lives change if we took that first step? Today’s episode is for anyone who wants to better understand the role that strength, movement, and mindset play in the aging process. As we grow older, we naturally lose muscle, and that quiet decline can impact not only our independence but our overall quality of life. The good news? There’s hope. With the right support and approach, it’s never too late to start building strength—and confidence—again.

Our guest today is Eric Levitan, the founder and CEO of @teamvivofitness Vivo. After over 25 years in corporate America, Eric left a successful career in technology to pursue something deeply personal: helping older adults reclaim their vitality through strength training. Inspired by watching his own parents struggle with the effects of aging, Eric set out to create Vivo—a virtual, personalized fitness program that empowers people to move, strengthen, and thrive.

In our conversation, we talk all about what happens to our muscles as we age, the often-overlooked emotional barriers to exercise—like fear, shame, and judgment—and how breaking through those mental blocks can be transformative. Eric shares his insights on fall prevention, self-compassion, how caregivers can support their loved ones without adding pressure, and how families can participate in classes with their loved ones. If you’re looking for inspiration, practical tools, and a refreshing perspective on aging and movement, this is the episode for you.

Vivo offers a free, no-obligation trial session to introduce its virtual fitness program designed for older adults. Caregivers, this is an awesome way to spend time with your loved one! Special mention: @drgabriellelyon 🤍

Visit Vivo to learn more: https://teamvivo.com/

🎧 Listen now!

I envision a world where the journey of care and aging is shared, empowering older adults, caregivers and healthcare pros with resources and hope. Discover the support and stories that will encourage & empower you every step of the way.

The top-rated willGather Podcast: Navigating the World with Your Aging Loved One, shares valuable insights and stories for those caring for others.

My academic background in Social Gerontology, caregiving for my grandma, and experience as a Director in a senior living community have given me valuable insights into the needs of care, the aging population, their caregivers & a heart for care. 💛 Follow along and join our community!

Visit willGatherPodcast.com to learn more and submit to be a Guest.

Thank you for capturing our story so beautifully, Nathan Jones and Dash Media 💜 You have a gift of storytelling and pulling out the best in the people you serve. James Lee and I are so thankful for you! 🙏🏼 @mydashmedia @seniorlivingstories

Each year I continue to be in awe of the conversations, people and profound words that touch my soul. What gives me fuel to plan and prepare for Think Tank with James Lee and to hold space for these head + heart leaders is the ability to shine THEIR light back to all of them.

Think Tankers- This magic, this feeling that we all have is only because all of you and the rich joys and gifts you bring to the world and this space. Seeing all of you learn, support and celebrate each other is the best!! It’s an honor and thank you for trusting us to share Think Tank with all of you.

@seniorlivingguy James Lee, building Think Tank with you and the transformative process of learning from you is living head + heart leadership everyday and I’ve loved every minute of it. Thank you for being the BEST business partner and friend. So much to look forward to this next year!

💜 When we dim our light, we prevent others from finding the guidance they need.

🧡 If you let the fear of being seen keep you small, the world misses out on your unique gifts and perspectives- and the world needs you.

💛 Let your purpose be louder than your fear.

To all my Think Tankers- the magic is you.

You don’t need to be the loudest voice in the room you just need to be the clearest. 💜

Can’t wait to share more of our time!

Who wants to join us next year?! #thinktank #thinktankleadership #headandheart

🎙️ How can hospice care help us navigate life’s hardest goodbyes?

My guest, Helen Bauer, BSN RN CHPN, has spent over 15 years as a hospice nurse, working alongside families and patients during life’s most profound transitions. She’s the voice behind The Heart of Hospice podcast, a platform where she breaks down the complexities of hospice care and grief with compassion and clarity. Beyond her podcast, Helen is the owner of Hospice Navigation Services, where she offers guidance to families making difficult end-of-life decisions. Helen also brings a personal perspective as a caregiver for her 91-year-old mother, bringing together her professional expertise and personal experience to help others face end-of-life care. @theheartofhospice

In today’s episode, Helen shares her caregiving journey, we talk about the misconceptions about hospice, and discuss how to start those hard conversations about end-of-life care. We also discuss finding balance as a caregiver, navigating grief, and the wisdom Helen has gained from walking this path herself.

Whether you’re a caregiver, a healthcare professional, or someone looking to understand hospice care, this conversation will leave you feeling informed, empowered, and deeply connected to the humanity of this work. Thank you, Helen, for your important work!

🎧 Listen now! #hospice #caregiving #heartofhospice #willgather

🎧✨ Seeing the growth of the willGather Podcast this year fills me with so much gratitude. Each download, share, and listen means that more people are supported in care. 💛 Thank you!

To my incredible community and guests—thank you. Your stories, support, and passion for creating a better world for older adults and caregivers keep me going!

Let's continue to make an impact, one conversation at a time.

Thanks to all of you who make this possible. Let’s keep growing, learning, and building together in 2025! 🌟

Thank you, @spotify , for this fun re-cap! Stay tuned…excited to announce a new podcast sponsor in the new year!

🎙️ What makes a nursing home one of the best? One in five U.S. nursing homes are rated as “Best” by @usnews U.S. News & World Report. The 2025 evaluation features ratings of nearly 15,000 U.S. nursing homes. Behind those rankings that guide countless families in making decisions, there’s a blend of analysis, dedication, and a commitment to quality care.

My guest is Zach Adams, a Senior Health Data Engineer at U.S. News & World Report. Zach has become a leading force, along with his team, behind the Best Nursing Homes, Best Senior Living ratings and more. His expertise in advanced statistical modeling and data analysis ensures these rankings are more than just numbers—they’re a resource for families navigating the complexities of healthcare.

In this episode, we’ll talk about what makes a nursing home great, how the data is captured, the differences between short-term and long-term care, how families can use these ratings to find the best fit for their loved ones and much more. Zach also sheds light on broader trends, like the critical staffing challenges many communities face and the role of technology in shaping the future of care. Whether you’re seeking answers for today or inspiration for tomorrow, this conversation promises to be as insightful as it is empowering.

Thank you so much for your insight, Zach! I’m looking forward to talking about the U.S. News Senior Living report next time.

U.S. News & World Report’s 2025 Best Nursing Homes ratings.

🎧 Listen now! #usnewsandworldreport #usnews #caregivers #willgather #bestnursinghome #bestnursinghomes

🎙 “Are we old yet?” Today’s guest, Garry Cole, invites us to reframe that question—not as something to fear, but as an opportunity to embrace the journey of aging with optimism, curiosity, and humor. Aging is inevitable, but the way we approach it is entirely up to us. What if growing older wasn’t something to dread but a chance to discover, reflect, and prepare for what’s ahead?

Garry is not a scientist or gerontologist. He’s simply a guy walking the same path as the rest of us. In his book "Are We Old Yet?", Garry blends scientific insights, personal memories, and a touch of nostalgia to create a conversation we all need to have.

From exploring the science of why we age to discovering the secrets of the Blue Zones, Garry tackles aging with warmth and wit. With 35 engaging chapters, he walks us through everything from the search for the "fountain of youth" to the challenge of redefining who we are in retirement. It’s a thoughtful guide to living a happy, healthy, and purposeful life—filled with stories, insights, and just enough humor to make you smile.

Join us for a heartfelt conversation about what it means to age well. We’ll explore Garry’s unique perspective on preparing for the future while cherishing the past, all with a focus on finding joy in the moment. Whether you’re feeling the weight of aging or looking for inspiration to live your best life, this episode is for you. Thank you, Garry, for the uplightling conversation- I loved our conversation. I encourage everyone to read this book!

Resources mentioned:
Area Agency on Aging
@danbuettner Founder, Author, Netflix Host & Co-producer of the 3x Emmy Award winning: Live to 100: Secrets of the Blue Zones
Jonathan Rauch, Author of "The Happiness Curve"
Robert Waldinger, Professor and Author of “The Good Life” @robert.waldinger

🎧 Listen now!

🎙 Andrea Hughes @itsandreakrystal story is a powerful reminder of how much caregivers give and how little they often keep for themselves. As a caregiver for her mom living with Alzheimer's, she’s made it her mission to shift the narrative—to show that caring for others doesn’t have to come at the expense of our own well-being. Her approach blends personal experiences, sharing vulnerability so others know they are not alone, and her own unique way of redefining self-care.

Andrea believes deeply in the power of surrender, letting go of control, and finding peace in the present, lessons she’s lived out in her own journey with her family. Her work inspires caregivers to lean into their emotions, release guilt, and rediscover what it means to be resilient.

In our conversation, Andrea shares her approach to healing, how she navigates the emotional complexities of caregiving, and why she believes community is essential for resilience. Through her work, she encourages caregivers to embrace vulnerability, process their emotions, and redefine what it means to be strong.

Andrea believes that caring for others must also include caring for oneself, a lesson she’s learned in the most heartfelt and sometimes heart-wrenching ways. Whether you’re a caregiver or simply seeking inspiration on how to care for your soul, she shares her wisdom, from navigating grief and loss to finding joy and peace even amid the most challenging times.

Thank you my friend for being present with me in this conversation. So much love for you.

🎧 Listen now!

#caregiver #dementia #alzheimers #caregiversupport #selfcare

I'm excited to share my support for @maudesventures and Dr. Amanda Amaro and her incredible work with @tranquility.health.team . Driven by her personal experience and fueled by a passion for compassionate care, Dr. Amaro, a Certified Dementia Practitioner and founder of Tranquility Health, has redefined what accessible healthcare means for older adults with dementia and cognitive impairments.

Her vision? A comprehensive, onsite care model that brings high-quality dentistry directly to where patients feel most at ease—in the comfort of their own communities- a variety of senior living community settings. With her expertise in elder care, Dr. Amaro is filling a critical gap for a population too often underserved and overlooked.

Thank you, Maude's Ventures, Dr. Amaro, and Tranquility Health, for all you do to help us move toward a more compassionate future!

#maudesventures #dentalcare #dementia #alzheimers

🎙 For many, a diagnosis can bring loss. What if, instead of focusing on what’s lost, we saw the creativity and art that continue to flourish, revealing the fullness of life that still lives within? Today, we’re joined by Marilyn Raichle, Author of "Don't Walk Away: A Care Partner's Journey" and Executive Director of @maudesawards Maude's Awards’s for Innovation in Alzheimer’s Care, whose personal journey with her mother’s dementia offers a story of discovery, love, and the power of art.

When Marilyn’s mother began to paint after her Alzheimer’s diagnosis, what emerged was not only a collection of artwork but a new lens through which Marilyn saw her mother— a full person expressing joy, wit, and resilience. Through this art, Marilyn connected with her mother on a deeper level and found a way to invite others into that connection. She began sharing these paintings, seeing firsthand how they challenged perceptions of dementia and brought light to her mother’s life.

In today’s conversation, we’ll explore Marilyn’s caregiving journey, the moments of joy and challenge, and the lessons she’s learned along the way. She’ll share how her mother’s art became a bridge to understanding, why she chose to stay present and connected, and how we all might reimagine caregiving to see not just what is lost, but the humanity that remains.

Thank you, Marilyn, for reminding us that even amidst loss, there is beauty to be found.

🎧 Listen now!

#alzheimers #dementia #caregiving #caregiver #art

In honor of National Family Caregivers month 🌟 My mom & family cared for my grandma and great aunt for many years. The countless hours, joys, tears- all of the emotions 💛 Family caregivers- you are seen, loved and appreciated! Not just this month, but every day!

#1in53million #familycaregiver #gigibettyco #nationalfamilycaregiversmonth

🎙 What are the ripple effects of caregiving that touch every corner of our lives, not just for those directly involved but for everyone around them? In today’s episode, we talk about the layers of caregiving’s impact—and how it changes the caregivers, the cared-for, and everyone who supports them.

Joining us is Todd Keitz “TJ”, the founder of My Care Friends, a platform born from his own caregiving journey that began at age nine and evolved through decades of supporting his loved ones through life-altering health battles. Todd’s story, alongside the experiences of Katie Seymour, Ed.D and her husband (who is also named Todd), myself, and my mom, sheds light on the nuanced, deeply personal realities of caregiving.

Todd’s vision for My Care Friends was inspired by the profound need for connection and understanding among caregivers, who too often shoulder immense responsibilities alone. The mission is clear: create a supportive, safe community for caregivers and patient advocates to connect, educate, and advocate together. @mycarefriends

In this conversation, we’ll explore how caregiving, whether for a child, partner, or aging parent, demands physical, emotional, and even financial resilience from multiple contributors. We talk all about the “ripple effect” of caregiving: from personal identity shifts and relationship dynamics to the impact on work, health, and mental well-being. We’ll discuss why defining “caregiver” is so crucial, and how recognizing this role can bring essential support and validation. You’ll hear the unique perspectives of long-distance and family caregivers, how self-forgiveness and setting boundaries play into the journey, and how we can help change the caregiving narrative for a brighter, more connected future.

🎧 Listen now!

#caregiving #willgather #mycarefriends #caregiver #caregiversupport

🎙️How do empathy and accountability intersect to shape a better future for older adults, families, and senior living? Rebecca Adelman, Esq. is redefining leadership within healthcare and senior living through her “Work-Life Being” philosophy and focus on “Unique Abilities.” Rebecca’s approach promotes a transformative cultural shift where empathy and empowerment become the cornerstones of care and professional excellence.

As an attorney, entrepreneur, and thought leader with nearly 35 years of experience, Rebecca brings her insights and compassion to support families and professionals.

Rebecca Adelman, founder of the all-women Adelman Firm, has not only established a groundbreaking claims management model but has also launched initiatives like the Adelman-Mettle Care Alliance and Guide Path, focusing on culture change and expectations management in senior living. She’s received numerous accolades, including being named one of the “Top 10 Empowering Women Leaders in 2023” by CIO Views and honored with awards such as the Pro Bono Service Award from the Tennessee Supreme Court. A national speaker, Rebecca regularly shares her wisdom on women in business, enterprise risk management, and senior living culture through webinars like The Senior Living Empower Hour and publications.

In our conversation, Rebecca offers guidance on navigating care transitions with empathy and foresight. Whether discussing legal protections for families, addressing the emotional challenges of caregiving, or sharing resources for staying informed, Rebecca’s insights empower us to approach these decisions with clarity and compassion. Thank you, Rebecca, for your mentorship and compassion!

🎧 Listen now!

#seniorliving #carepartner #caretransitions #willgather #adelmanfirm

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